Cedarhurst Senior Living, a collection of over 40 senior living communities across the nation, underwent a brand evolution starting in 2019. This multi-phase effort required strategic marketing guidance from brand positioning to the brand look/feel, go-to market strategy and execution of website, print and digital advertising, B2B and B2C marketing support. Hot In The Kitchen spearheaded the effort, in partnership with internal client marketing teams and external agency discipline leads — from media and digital, to print production and PR.

Planning and executing customized marketing plans during the COVID-19 pandemic for each of the 40 locations, including an ever-changing landscape of newly acquired communities, required HITK to operate as a true extension of the client. cedarhurstliving.com

Cedarhurst Senior Living is an experienced operator of Independent Living, Assisted Living and Memory Care communities under the Cedarhurst Senior Living, Addington Place, and Camellia Walk brands.