Brand positioning, brand architecture, brand identity, brand voice, name, logo, creative look, creative development of all marketing materials
HITK created a unique, forward-looking positioning for four merged companies, based on a passion for excellence and “living” a commitment to client success to create the first end-to-end vehicle lifecycle solutions company, customizing its service offerings to every client. From this, a new brand identity, name and tagline evolved: ACERTUS. Relentless Drive to Deliver. Our role continued in the development of a detailed launch plan and creation of launch materials, style guide, a print and digital campaign, trade materials, process video and fully integrated website. ACERTUSdelivers.com
ACERTUS is the first end-to-end vehicle lifecycle solutions company, customizing its service offerings to every client.