TuckerAllen

Brand creation, brand strategy, creative idea/look, creative execution and development of all marketing materials

Our work on TuckerAllen demystifies estate planning, providing a needed service and establishing a new “legal” brand. We conducted consumer research, created the positioning and developed the creative look and extensive marketing materials. Our idea, “Personalized Estate Planning Made Simple” captured the client experience of a simple process with fixed fees. tuckerallen.com

TuckerAllen is a new law firm unlike any other. It untangles estate planning so that a will or trust is accessible to all. Its high-tech, high-touch process makes it simple and easy for clients to participate. Unlike most firms, fees are fixed and published and 5 locations offer convenient hours. They start with a conversation and then create a complete will or trust package that reflects each client’s specific needs and wishes.

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