full website, e-newsletters, collateral, brand video, trade show engagement
Sense Corp struggled to gain awareness in a management consulting industry dominated by big names. Their key differentiator is expertise in delivering both innovative strategies and implementation plans, as most firms focus on one or the other. HITK defined the new brand platform as “fresh ideas that actually work,” repositioning Sense Corp with a unique voice and unconventional personality. Website, e-blasts and collateral were all created with a fresh personality, showing strategy and implementation via client stories.
Sense Corp is a “new breed” management consulting firm with over 200 consultants. They compete directly against the likes of Deloitte and Accenture.