RumChata

Promotion strategy and materials, creative execution on- and off-premise, naming and package design for new products, partnership management, premium sourcing and procurement

RumChata actively promotes through on- and off-premise activities targeting LDA – 35. Our role has been to create a brand-consistent look for programs that draw attention, and drive display as well as purchase. This includes packaging, new product introduction and designing new programs to attract a younger target. Promotional activities include: on- and off-premise POS, coupons and refunds, on-packs, partnerships and SLO.

RumChata is the #1 flavored rum cream in the world. Created in 2008, the product has revolutionized the sleepy Cream Liquors category by expanding consumer appeal and use occasion. With a strong position in the US, the brand is now moving internationally into Europe and Asia.

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