In the highly competitive market of Wealth Management, Plancorp needed a positioning that demonstrated the value that they provided and illustrated the unique culture of the firm. HITK came forward with the tagline “Your Financial Life Advocate” …a firm that acts in a fiduciary role and works in concert with a client’s CPA, attorney, and banker. Brought to life in a new website, corporate identity, collateral, direct mail and email, we also extended this positioning to Plancorp’s four lines of business, now developed as sub-brands. plancorp.com