full website, brand video, collateral, career fair presence
Recruiting materials did not mirror the global parent brand or the exceptional uniqueness of the three world-class luxury resort brands of Kerzner International. Candidates were confused and uninformed as they prepped for interviews. HITK translated Kerzner’s core brand values to HR and showcased the three distinct international resort brands to provide compelling reasons why prospects should join the Kerzner family.
Kerzner International is a global leader in creativity and operating world-class destination resorts, casinos and luxury hotels—specifically Atlantis, Mazagan and One & Only.