Inside The Grape
Strategic positioning, name, logo and brand identity, e-commerce website
Five Grapes, a wine importer in the B to B space, wanted to expand into e-commerce and sell hard-to-find wines directly to consumers. Needing a name, logo and a strategic reason for being, HITK built the brand positioning around access - to special offerings via “fantastic finds.” The name “Inside The Grape” refers to behind-the-scenes wine information and access to surprising varietals. The logo, a cluster of grapes made from conversation bubbles, represents the discussion and sharing of fine wines, and the full website fulfilled the consumer promise of providing access to the same.
Five Grapes imports wine from across the globe and sells to consumers, restaurants and convenience stores.