Delta Career Education Corporation
TV (refresh), print, digital and radio
An educational services company offering a variety of programs and courses across six brands, Delta Career Education Corporation wanted to reach prospective students with TV spots featuring the faces and statements of real graduates. The message of “work smarter” tested well, but needed updating before expanding its reach with additional media support. HITK developed fresh TV spots based on “It’s Time To Work Smarter” utilizing existing TV footage to create three new spots per brand. Messaging and graphics were also carried through to all marketing efforts, from radio to print to digital.
Delta Career Education Corporation is a proprietary educational services company that is comprised of six brands and 35 campuses across nine states.