brand creation, brand identity, brand voice, creative look, creative execution and development of all marketing materials

The trucking industry needs qualified Commercial Truck Drivers for this demanding “on the road” career. Delta Career Education Corporation (DCEC) recognized the opportunity to offer a Commercial Drivers License (CDL) training program to future professional drivers. HITK was tasked to develop a brand identity around the “” name, and a gritty, attention-grabbing voice was created to break through to a young, primarily male target demographic. From designing the truck wrap to developing website copy, OOH, print and event support materials, continues to attract a new generation of drivers.

Delta Career Education Corporation is an educational services company with 25 campuses across 9 states, offering career-oriented programs that deliver real-life career skills leading directly to employment upon graduation.

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